Frank Hernandez is an accomplished business and marketing executive who brings a powerful combination of strategic leadership, consumer insight, distribution expertise, and market development experience to the company. He holds a Bachelor of Business Administration in Marketing from the University of the Incarnate Word and a Master of Business Administration from Louisiana State University.

With more than a decade of cross-functional leadership experience, Frank has developed extensive expertise across distribution, merchandising, consumer packaged goods (CPG), marketing, brand strategy, and business development. His professional experience with respected organizations including McLane Distribution and C.H. Guenther & Son has provided him with valuable insight into the complex journey of bringing products from concept and positioning to distribution, retail placement, and ultimately the consumer.

Frank combines this real-world industry experience with a strong academic foundation and an analytical, forward-thinking approach to business. His strengths in strategic problem-solving, adaptive communication, innovation, data-informed decision-making, and organizational leadership allow him to identify opportunities, navigate changing market conditions, and translate business objectives into meaningful, results-oriented strategies.

Within the company, Frank plays a pivotal role in shaping long-term strategic planning, brand development, distribution strategy, consumer engagement, sales growth, and market expansion. His understanding of both the operational and consumer sides of the marketplace provides an important bridge between product innovation and successful commercialization.

Driven by a commitment to excellence and sustainable growth, Frank helps ensure that the company’s scientific and wellness mission is supported by the business strategy, market presence, and commercial infrastructure necessary to reach the people and communities it is designed to serve.